When COVID arrived last March, the first thing Transformit thought of was how will all of the restaurants in Portland survive without the space needed for safe social distancing. Rolling walls seemed like a good idea to augment the actual distance with a fabric barrier.
In our new reality of surviving during COVID-19, in-person events are no longer safe. We are learning to accept virtual events to fill the void, but sitting in front of a monitor watching someone speak in front of a green screen is a far cry from experiencing a live stage production. Transformit has been creating stage productions designed for video production for many years. While TEDx events are staged in front of a live audience, the majority of the viewers of these events are watching the presentations online.
Studio HHH created their own visual story and original sculpture with eight ready-made Transformit Pixies, as part of ILLUMINUS, Boston's contemporary arts festival featuring original works by artists who work in the medium of light and sound.
There’s nothing quite like telling a story on the big screen. It’s the visual artists of the Art Directors Guild (ADG) who, in consultation primarily with the director, create and develop the overall look, visual atmosphere, and emotion that move the story. Fittingly, when the members of the ADG gather for their own awards show, the ADG’s Excellence in Production Design Awards, they want a stage design that speaks “Hollywood.”
When HiKu Productions, producer of Variety British Columbia’s live eight-hour Show of Hearts Telethon, was developing a new set design for the telethon, they turned to Loungeworks, Transformit’s partner in Vancouver, to help realize their vision.
“This year we changed set designs after 18 years, and wanted to go with a modern design that was flexible and adaptable to the different show components we were working with,” noted Scott Hinde of HiKu Productions. “The Transformit pieces allowed us to change the look and feel quickly and effectively during our eight-hour non-stop broadcast.”
It’s not a typo, nor a misspelling. Lumen is a measure of light. ARRT stands for Artists’ Rapid Response Team.
LumenARRT! is a project (projection!) of the Portland, Maine based Artists’ Rapid Response Team in collaboration with the Union of Maine Visual Artists (UMVA) to advocate for artists and further the work of progressive non-profits in the state of Maine. LumenARRT! projects strong, clear, artistic images and messages addressing current issues at outdoor public events in Maine.