Winding 250 Foot Ribbon Prepares Visitors for 'Invisible Worlds' Immersive Experience

This 250 foot long ribbon leads visitors through the Susan S. and Kenneth L. Wallach Gallery, which serves as the pre-show room for the Invisible Worlds immersive interactive experience.

How does the American Museum of Natural History give visitors to Invisible Worlds the best possible immersive experience?

An important element is the “pre-show” room, formally known as the Susan S. and Kenneth L. Wallach Gallery. The pre-show room acts as a buffer to crowds entering Invisible Worlds; people slow down, quiet down, and their eyes adjust to a darkened environment. 

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Tags: Wayfinding, Projection, museum exhibit, American Museum of Natural History, projection screen, Invisible Worlds immersive experience, ribbon