Summer visitors to LL Bean’s flagship store in Freeport, Maine, would not have missed the large and beautiful green and white shade structure in the courtyard. It supports the many free activities provided by LL Bean for visitors; morning yoga classes, movie nights, fitness classes, concerts, and lawn games.
We are introducing an educational column to share what we have learned from 32 years designing and creating with fabric.
In our new reality of surviving during COVID-19, in-person events are no longer safe. We are learning to accept virtual events to fill the void, but sitting in front of a monitor watching someone speak in front of a green screen is a far cry from experiencing a live stage production. Transformit has been creating stage productions designed for video production for many years. While TEDx events are staged in front of a live audience, the majority of the viewers of these events are watching the presentations online.
We designed our ready-made collections of stretch-fabric elements to help designers bring shape into their event or built environment. Sometimes that project entails defining space within a larger room or shaping the size of a room to fit form to function.
Our collections of Ready-made fabric designs feature elements from eight to thirty feet tall that are ideally suited to defining space, building moveable walls, or creating smaller “rooms” within a larger space. When paired with lighting, these artistic fabric elements that physically shape the room, can also shape the visual environment with color and form. They also add some acoustic absorption to a room, often a welcome addition when there’s a gathering of people in a large hall.
One of our favorite venues locally for creating rooms within a room is a 26,000 square-foot, former locomotive repair facility that was renovated and reopened as an event hall in 2017, Brick South at Thompson’s Point. We first worked in Brick South when Sea Glass Events brought us in to create a room layout for WEX, one of their corporate clients. WEX wanted a fresh and creative environment for an off-site company meeting, and loved the industrial space of Brick South, but they also needed ten conference rooms, a 250-seat theater, a dining room, and a social space.
Studio HHH created their own visual story and original sculpture with eight ready-made Transformit Pixies, as part of ILLUMINUS, Boston's contemporary arts festival featuring original works by artists who work in the medium of light and sound.
Event producers the world over are good at gathering people together. But once together, what’s an event producer to do if they also need small rooms for private meetings and don’t have many options? Gemma Godfrey of The Whitfield Group (www.whitfield.bm), an event company based in Bermuda, got in touch with us recently to share how Transformit’s Lyrics and Lotus Leaves helped her meet just such a need for one of their clients.
|BizBash Live / Photo Michael Scott|
We have a lot of fun seeing and making friends in the events industry at trade shows. When we design our booth for shows, Transformit’s founder and president, Cindy Thompson, loves to bring a new approach each year that brings a bit of Transformit to the trade show floor. For event industry trade shows Cindy created an opportunity for show attendees to be an ‘angel’.