--- title: Fashion Show description: Transformit Sculptural Tension Fabric Structures --- [Catalog](https://www.transformit.com/fabric-structures-products-collection) | [Home](https://www.transformit.com/) | [News](https://www.transformit.com/blog) [![Transformit](https://www.transformit.com/hs-fs/file-2701762785-png/images/transformit_purp_logo_2015_150.png?width=150&name=transformit_purp_logo_2015_150.png)](http://transformit.com/) ### Grand Stage Entrance [Wella](http://www.wella.com/en-US/home.aspx), the haircare company, invited top colorists and stylists from all over the world to show their best at *Wella Trendvision 2012* in Madrid. The event was produced by [Jack Morton Worldwide](http://www.jackmorton.com/)'s London office. Thanks to the efforts of Matias Gravenhorst of [Magrada Proyectos](http://magrada.com/) (our agent in Spain, Italy and Portugal), Transformit was invited to realize designer Lisa Vandy's vision of a grand stage entrance. Her idea for the Wella "trumpet" (16m x 12m x 8m) was to draw the audience's attention completely to the models entering the stage. Madrid is home to many fashion shows, but this hair show put on by Wella is extraordinary. Check out this video of unbelieveable hairstyles [here](http://www.youtube.com/watch?v=VODbFKC5_jc&list=PLnF4FyACPjogsQBL38LmikqP7eAlhj8GM&index=9&feature=plcp). Transformit created the fabric entrance tunnel that culminates in a grand proscenium, and shipped it over to Europe for the show.  NOTE: By special arrangement with Jack Morton Worldwide, **this one-of-a-kind structure may be rented from us for corporate or private events**. Contact us for details. Check out the time-lapse video of the structure being dismantled below.  Double click for full-screen. ![describe the image](https://www.transformit.com/hs-fs/file-2676471551-jpg/images/img_4212.jpg) ![IMG 4362](https://www.transformit.com/hs-fs/file-2676471561-jpg/images/img_4362.jpg) ![IMG 4299](https://www.transformit.com/hs-fs/file-2676471571-jpg/images/img_4299.jpg) ![Wella 2 255](https://www.transformit.com/hs-fs/file-2676471581-jpg/images/wella_2_255.jpg) *Photos: Matias Gravenhorst* ![IMG 4324](https://www.transformit.com/hs-fs/file-2676471591-jpg/images/img_4324.jpg) ![IMG 4309](https://www.transformit.com/hs-fs/file-2676471601-jpg/images/img_4309.jpg) ![IMG 4380](https://www.transformit.com/hs-fs/file-2676471611-jpg/images/img_4380.jpg) ![wella 3 255](https://www.transformit.com/hs-fs/file-2676471621-jpg/images/wella_3_255.jpg) - © 2019 Transformit, Inc. - Gorham, ME 04038 USA - info@transformit.com - (207) 856-9911