Interior Shade, Artfully

Posted by Jim Ahearne on Tue - Jan 15, 2019

Using daylight simulation to design artful and effective interior shade.Photo: L+UTransformit’s artful tension-fabric sculptures are ideally suited to diffusing direct sunlight and providing interior shade. With this in mind, the architects at SmithGroup commissioned Transformit to create an installation in the atrium lobby of a new medical building for the Valley Children’s Medical Group (VCMG) in Modesto, California. Artistically, the client wanted something that evoked a flock of birds in flight. Practically, the sculptural installation needed to provide interior shade for the lobby, particularly over the reception area.

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Tags: Fabric Art, Shade, Textile Architecture, Ready-Made, Light Diffusion, Daylighting

Art Made from Art

Posted by Jim Ahearne on Wed - Jan 02, 2019

Studio HHH created their own visual story and original sculpture with eight ready-made Transformit Pixies, as part of ILLUMINUS, Boston's contemporary arts festival featuring original works by artists who work in the medium of light and sound. 

Studio HHH ILLUMINUS Serpentine IMG_2118

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Tags: Fabric Art, Events, Projection, Textile Architecture

First Light:  Solstice

Posted by Jim Ahearne on Fri - Dec 21, 2018

Maine Craft Portland’s holiday windows by Cynthia Thompson

In support of the nonprofit Maine Craft Association, Cindy created (pro bono) a three-window installation entitled First Light: Solstice for Maine Craft Portland, the organization's gallery in Portland.

Maine Craft Portland First Light Solstice

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Tags: Fabric Art, Cynthia Thompson

Montaje Luminaire a CODAawards Finalist

Posted by Jim Ahearne on Wed - Jun 27, 2018

Montaje Lobby - Planeta Design

A custom built fabric structure luminaire designed by Planeta Design Group with Transformit for the Montaje Apartments, Somerville, Massachusetts was named a finalist by CODAworx for the 2018 CODAawards. The lighting fixture features aluminum extrusion frames, stretch mesh, and stretch fabric printed with images from the site's era as an assembly plant for Ford Motor Company.

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Tags: Mesh, Interior Design, Custom, Awards & Recognitions, Luminaire, Fabric Art

This Little Light of Mine

Posted by Jim Ahearne on Tue - Mar 06, 2018

MCRM-MSDM&A_23_small.jpg

The sculptural luminary pictured in the photo is This Little Light of Mine, the signature piece at the center of the newly opened Mississippi Civil Rights Museum. This Little Light of Mine is a big deal for Transformit.

We were hired to build and install This Little Light of Mine and it was an honor to contribute to this museum celebrating Mississippi's civil rights movement, a movement that changed the nation. Plus, this project, with its artistic intent, myriad of technical integrations within a fabric structure, and design and installation challenges, was an exceptionally good creative fit for our company.

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Tags: Museums, Luminaire

We Rent

Posted by Jim Ahearne on Mon - Jan 15, 2018

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We are often asked by event producers and designers if the pieces in our Ready-made collections are available for rent.

Yes, indeed they are!

Our rental shop walls are lined with our inventory of more than 2,000 fabric pieces, stored in our signature goldenrod-colored custom bags. It's quite the sight. 

All of the designs in Transformit's Ready-made collections are available for rental.

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Tags: Rental, Ready-Made

Transformit Gets Hugs from the IFAI

Posted by Jim Ahearne on Wed - Oct 11, 2017
art-directors-guiild-awards-photo_Nicole_Player.jpg

Transformit has been a member of the Industrial Fabrics Association International (IFAI), a member-driven trade association representing the global industrial fabrics industry, for over 25 years. The IFAI's International Achievement Awards (IAA) are an annual competition with a goal to promote awareness of the specialty fabrics used in thousands of products and applications. For more than 70 years, the awards have recognized innovation, technical skill and design excellence. Entries are judged by industry experts, editors, architects, educators and design professionals who were selected for their knowledge in particular field of study or product area.

AquaVibrant.jpg art-directors-guiild-awards-2017-7401-Photo_Nicole_Player-016245-edited.jpg Angel Wings3-193696-edited.jpg

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Tags: Awards & Recognitions, Fabric Art, Stages, Mesh

Private Spaces at Conferences and Events

Posted by Jim Ahearne on Wed - Jul 12, 2017
Each pod was designed with high and low seating to allow sponsors to make multiple client meetings.jpgAll photos credit The Whitfield Group

Event producers the world over are good at gathering people together. But once together, what’s an event producer to do if they also need small rooms for private meetings and don’t have many options? Gemma Godfrey of The Whitfield Group (www.whitfield.bm), an event company based in Bermuda, got in touch with us recently to share how Transformit’s Lyrics and Lotus Leaves helped her meet just such a need for one of their clients.

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Tags: Rooms, "Organics" Collection, Rental, Events

Hollywood Arches for the Art Directors Guild

Posted by Jim Ahearne on Mon - Jun 05, 2017

Hollywood Arches ADG Awards 1.jpg

There’s nothing quite like telling a story on the big screen. It’s the visual artists of the Art Directors Guild (ADG) who, in consultation primarily with the director, create and develop the overall look, visual atmosphere, and emotion that move the story. Fittingly, when the members of the ADG gather for their own awards show, the ADG’s Excellence in Production Design Awards, they want a stage design that speaks “Hollywood.”

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Tags: Projection, Stages, "Fascinating Rhythms" Collection, Custom

Cownose Rays at the Newport Aquarium

Posted by Jim Ahearne on Mon - May 15, 2017

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Several years ago we did a really fun project with the Newport Aquarium in Newport, Kentucky. They were renovating the viewing theater for their giant shark-tank, Shark Ray Bay, and invited Transformit to create a fabric surround to frame the large acryllic window into the tank. I like to think our designers were channelling their inner Neptune when they framed the tank window with a dynamic "splash."

SharkRayBay wall.jpg

When the aquarium was designing their latest exhibit, Stingray Hideaway, they wanted an overhead shade structure that tied in thematically to the exhibit. We were delighted when the Newport Aquarium called us to work with them again and collaborate on their idea. For Stingray Hideaway we created a custom fabric sculpture of sixteen Cownose Rays swimming in a school overhead. Each ray measures six feet long by eight feet wide and one foot tall, the completed piece is 34’ long by 29’ wide by 10’ high and its installation overhead rises from 15’ to 25’ above the floor.

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Tags: Custom, Aquariums, Museums, Exhibits