Private Spaces at Conferences and Events

Posted by Jim Ahearne on Wed - Jul 12, 2017
Each pod was designed with high and low seating to allow sponsors to make multiple client meetings.jpgAll photos credit The Whitfield Group

Event producers the world over are good at gathering people together. But once together, what’s an event producer to do if they also need small rooms for private meetings and don’t have many options? Gemma Godfrey of The Whitfield Group (www.whitfield.bm), an event company based in Bermuda, got in touch with us recently to share how Transformit’s Lyrics and Lotus Leaves helped her meet just such a need for one of their clients.

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Tags: Events, Rooms, "Organics" Collection, Rental

Hollywood Arches for the Art Directors Guild

Posted by Jim Ahearne on Mon - Jun 05, 2017

Hollywood Arches ADG Awards 1.jpg

There’s nothing quite like telling a story on the big screen. It’s the visual artists of the Art Directors Guild (ADG) who, in consultation primarily with the director, create and develop the overall look, visual atmosphere, and emotion that move the story. Fittingly, when the members of the ADG gather for their own awards show, the ADG’s Excellence in Production Design Awards, they want a stage design that speaks “Hollywood.”

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Tags: Custom, "Fascinating Rhythms" Collection, Stages, Projection

Cownose Rays at the Newport Aquarium

Posted by Jim Ahearne on Mon - May 15, 2017

Cownose Rays 4 original.jpg

Several years ago we did a really fun project with the Newport Aquarium in Newport, Kentucky. They were renovating the viewing theater for their giant shark-tank, Shark Ray Bay, and invited Transformit to create a fabric surround to frame the large acryllic window into the tank. I like to think our designers were channelling their inner Neptune when they framed the tank window with a dynamic "splash."

SharkRayBay wall.jpg

When the aquarium was designing their latest exhibit, Stingray Hideaway, they wanted an overhead shade structure that tied in thematically to the exhibit. We were delighted when the Newport Aquarium called us to work with them again and collaborate on their idea. For Stingray Hideaway we created a custom fabric sculpture of sixteen Cownose Rays swimming in a school overhead. Each ray measures six feet long by eight feet wide and one foot tall, the completed piece is 34’ long by 29’ wide by 10’ high and its installation overhead rises from 15’ to 25’ above the floor.

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Tags: Custom, Museums, Exhibits, Aquariums

Loungeworks brings Transformit to the Variety BC Show of Hearts Telethon

Posted by Jim Ahearne on Fri - Mar 24, 2017

Show of Hearts Telethon 2017 1

When HiKu Productions, producer of Variety British Columbia’s live eight-hour Show of Hearts Telethon, was developing a new set design for the telethon, they turned to Loungeworks, Transformit’s partner in Vancouver, to help realize their vision.

“This year we changed set designs after 18 years, and wanted to go with a modern design that was flexible and adaptable to the different show components we were working with,” noted Scott Hinde of HiKu Productions. “The Transformit pieces allowed us to change the look and feel quickly and effectively during our eight-hour non-stop broadcast.”

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Tags: Custom, Ready-Made, Stages, Projection

Collaboration Series: LumenARRT! + Transformit

Posted by Jim Ahearne on Mon - Feb 27, 2017

LumenARRT!

LumenARRT!

It’s not a typo, nor a misspelling. Lumen is a measure of light. ARRT stands for Artists’ Rapid Response Team.

LumenARRT! is a project (projection!) of the Portland, Maine based Artists’ Rapid Response Team in collaboration with the Union of Maine Visual Artists (UMVA) to advocate for artists and further the work of progressive non-profits in the state of Maine. LumenARRT! projects strong, clear, artistic images and messages addressing current issues at outdoor public events in Maine.

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Tags: Ready-Made, Transformit Sponsored, Projection

IFAI Award Winning Monster Fish for National Geographic Traveling Exhibit

Posted by Jim Ahearne on Fri - Feb 03, 2017

Giant Stingray - National Geographic Monster Fish

The Industrial Fabrics Association International (IFAI) awarded Transformit a 2016 Outstanding Achievement award for a giant H. polylepis.

A what?

The explanation starts with Zeb. The passion of Zeb Hogan, host of National Geographic Live’s Monster Fish television series, has inspired a traveling exhibition, Monster Fish: In Search of the Last River Giants. While most of the exhibition’s fish are sculpted in traditional materials such as plaster, clay or fiberglass, a giant freshwater stingray (Himantura polylepis) was specified as a lightweight tension fabric sculpture, because of its sheer size (8′ x 15′) and the need to suspend it overhead.

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Tags: Custom, Museums, Traveling Exhibits

Fabric Sculpture 'Aqua Vibrant'

Posted by Jim Ahearne on Tue - Dec 13, 2016

Aqua_Vibrant.jpgTransformit's founder and president Cindy Thompson won a 2014 public art commission from the New Hampshire State Council on the Arts to build her tension-fabric installation, Aqua Vibrant. Designed to occupy the overhead space of the Academic Commons at Lakes Region Community College, an 85-foot long room connecting two classroom buildings, the piece celebrates and takes inspiration from nearby Lake Winnipesaukee and New Hampshire’s Lakes Region. Aqua Vibrant was installed this past summer in time for the 2016-2017 school year.

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Tags: Custom, Art, Cynthia Thompson, Education, Hand Painted Graphics, Mesh

Hand-painting with Stretch Mesh and Layers | Transformit Angel Wings

Posted by Jim Ahearne on Mon - Dec 12, 2016
BizBashNY2016_AngelsCherub_MichaelScott_photo.jpg
BizBash Live / Photo Michael Scott

We have a lot of fun seeing and making friends in the events industry at trade shows. When we design our booth for shows, Transformit’s founder and president, Cindy Thompson, loves to bring a new approach each year that brings a bit of Transformit to the trade show floor. For event industry trade shows Cindy created an opportunity for show attendees to be an ‘angel’.

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Tags: Exhibits, "Dream Spinners" Collection, Hand Painted Graphics, Events, Mesh, Multi-layered Graphics

Transformit Brings a Hug to ABX 2016

Posted by Jim Ahearne on Fri - Dec 09, 2016

ABX_Big_Hug.jpgWith thousands of attendees, hundreds of vendors, and a veritable sea of colorful and engaging exhibitor displays, the floor of a trade show can be an overwhelming place to spend a day. Sometimes it’s nice to simply have a quiet space in the midst of the hub-bub for a short pause or relaxed conversation. For the Boston Society of Architects' ABX 2016 show at the Boston Convention Center, Transformit created just such a space for the attendees.

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Tags: Ready-Made, "Love" Collection, Fabric Rooms, Interior Design

A Canopy for the Coffee

Posted by Jim Ahearne on Wed - Dec 07, 2016

ICON_Starbucks_Transformit_Canopy_front.jpg

Last summer, as the pharmaceutical research firm ICON plc of Dublin, Ireland was nearing completion of their newly renovated Philadelphia office, an unanticipated “condition of approval” from the Board of Health appeared on the construction punch list. The design for the lobby included a Starbuck’s coffee stand and the Board of Health required a canopy to be added over the barista stand.

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Tags: "Fascinating Rhythms" Collection, Ready-Made, Interior Design, Hospitality Design