An International Collaboration
Sermedia, one of our clients in Italy, designed this exhibit for SIPA, an Italian manufacturer of blow-molding equipment for beverage bottles. At NPE 2012 in Orlando, Florida, SIPA introduced XFORM, an innovative new technology that allows the use of any existing mold, regardless of the manufacturer.
Our contribution was these circular rings, internally lit with color-changing LED tape lights, which play on the XFORM logo. They are the signature design element of the exhibit stand.