Transformit Duvall at EuroShop
The above photo shows Cindy’s scale model of the Sea foam green and white wings in the booth. This model is essentially the exhibit in miniature, and its wings were used to make the patterns for the full-sized wings. The complex shape of the wings was developed and edited in the model until Cindy thought it looked right. Only then did she send the patterns to production.
The graphics on the fabric back and side walls are photos of jellyfish taken by Cindy at the Shedd Aquarium in Chicago and they provided the inspiration for the name of the exhibit, Aquarium. Banners for branding with Transformit and Duvall logos were separate prints on mesh fabric and served two purposes: the mesh jellyfish could still be seen through the mesh material; and the jellyfish graphic panels can be re-used again by us or another client with different messaging