In this photo, the letters XPLORE are mounted to a tube, which in turn is mounted to stand-offs that pierce the fabric skin to access the structure hidden inside. Since this is a permanent installation of a custom-made structure, putting holes in the fabric is no problem.
Both of these projects use rented Transformit structures combined with custom-made elements by the clients (Wilbert was designed and built by Triad Creative Group, Sonicare was designed and built by Czarnowski Exhibit Service Specialists). In both cases, the designer avoids putting holes in our fabric, and floats their client's name in front of the fabric. They attach the necessary structure to support the logo and the fabric structure to the hard structure below.
Both of these projects make good use of rented Transformit structures In both cases, the client's name is suspended from above, floating in front of the fabric backdrop, which makes it more visible in the clutter of the show environment.