The Movil Forum Conference was organized in Valladolid, Spain, by the event agency, Qumm, for their client Telefonica. 

Quum used video projection mapping technology and an innovative way to divide spaces to create an engaging atmosphere for the entire event.

In the meeting sessions, companies, institutions, and software developers gathered to present mobile solutions and case histories. 

The venue was divided into three zones:  sponsors, Telefonica's experiential zone, and a corridor of interactive presentations.

In addition to the event venue, the gala dinner in the Millennium Dome was decorated with Transformit structures.