---
title: Exhibitor 2013
description: Transformit Sculptural Tension Fabric Structures
---
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### Exhibitor 2013
What is the take-away from all this?
Cindy says, "More than anything, you need something to get people to come in. I think it's all about hospitality. Those are the booths that work. And you've got to have something for visitors to do. You can't just talk about what *you *do. When we had baby MoonRays in our booth, we had so many people in our booth I thought we would never get rid of them. People came in to play with them, and they actually sat down and talked with us."
Here is Featherlite. This is a 20 x 20, with lots of smaller vignettes inside. It's clear that fabric has killed the panel business.
Back when the Strip was new, Fremont Street was the old, uncool part of Vegas. No more! This barrel-vault canopy provides partial shade by day. By night it explodes into a raucous music and light show, with a giant street party that would be impossible anywhere on the Strip. There's even a zipline down the middle of the street!
EEI Global had a sophistated edge-lit, router-cut Plexiglas graphic that changed as you walked by.
Here are MG's really tall walls. They don't look so tall in the picture.
These are video walls- the projectors are up above, the walls are curved and the exhibit is 30 feet tall.
They are projection-mapped at a very high angle of incidence.
Behind the curtains they have closet space and the tech room. The backside is a big lightbox.
They have these cool little stools which you can't see here. They look like old-fashioned typewriter keys hard-mounted to the floor.
You can play with an iPad, and what's on the iPad comes up on the video wall.
This Hargrove exhibit is reminiscent of a Euroshop booth
They had a big bar inside, and they had an artist come and draw all over the black booth. There were little mirror things hanging down- it was different, and pretty creative. We went inside and got some champagne and some water
"Mirror mirror on the wall, the best exhibit is *you*!"
Steelhead had some fun. Their exhibit is like a warehouse, with monitors built into the crates. They don't have to wait for their crates at the end of the show! You can also get a peanut butter and jelly sandwich, in its own little lunchbox. Cindy says "I saw that lunchbox and I went right for it. I said, “I don't care what this booth is, I want that lunch box!”
We all agree that we don't like the big white clips holding the sign. Cindy said, “they could've made them black and they would've disappeared.” But the peanut butter and jelly sandwich is a great American working-class take on the European "hospitality" booths.
Here's a guy walking around in an inflatable suit, selling inflatable furniture.
Tom said "sit down in one of your chairs! He was walking around in his inflatable suit and he looked pretty funny, but when he sat down he* really *looked funny. You couldn't see his knees so he looked pretty short!"
Here's Kubik with a very retro look, both in color and in the panel-and-beam design.
Here is Derse. Climb the ladder and look inside- more mirrors. This year the focus seems to be Y-O-U.
3-D Exhibits had a really European looking booth. They were serving coffee and fancy desserts, cupcakes. Tom says, "I think this is my favorite exhibit here. This is so clean, you really feel like you're in a European space."
This is essentially a lounge. "But it didn't really have anything to *do*. It could definitely use some sort of game. Something about the clock could have been the game."
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