Janssen, a division of Johnson & Johnson, chose our partner, Magrada Proyectos, to design their stand at the National Congress of Psychiatry 2010, held in Barcelona, Spain.Their aim was to reflect the qualities of the company with a serious, clean and innovative look.  Magrada's design created three distinct spaces defined by Transformit Ready-Made rental elements.  These areas were used by Janssen representatives to show a presentation or speak with visitors in a more private setting.  An individual vignette for each area was achieved with the help of theatrical lighting.  The rented white fabric structures were ideal canvases for projecting the client's logo - a cost effective solution for branding!  The open space plan surpassed that of conventional stand design.

Agency: Grow

Design: Magrada Proyectos

Transformit Ready-Mades: Pixie, Tremolo, Grace Note, EC Wave