Transformit at ABX

For the third year, Transformit has sponsored the Boston Society of Architects' (BSA) annual conference and trade show. This year, we were asked to define and enhance the General Session's stage and audience area (seen in the photos, far right), which was situated directly on the show floor.

Formerly known as Build Boston, the show has been renamed ABX  (Architecture Boston Expo), to better align with Architecture Boston, BSA's magazine, and has been relocated to the spectacular Boston Convention & Exhibition Center, designed by Rafael Viñoly.

Our own exhibit, shown to the right and below, made an impression with three Riffs placed overhead, reaching 18 feet overall. The light and open feel is created by mesh fabric graphic panels installed in one Pablo wall and three Marcel towers.