The North Face Exhibit at Outdoor Retailer Winter Market 2011

In July 2010, art director Caleb Brown asked us to help design a new exhibit for The North Face at Outdoor Retailer, a twice-yearly industry show in Salt Lake City. For years, The North Face had exhibited privately, in meeting rooms away from the main show floor. New management wanted to rejoin the activity on the show floor, and to invite the entire show audience to experience The North Face.

The North Face at Outdoor Retailer Winter Market 2011
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Tags: Custom, The North Face, Exhibits, Acoustic Treatment